With more than 8 billion downloads, CrazyLabs is a leading publisher of casual and hybrid-casual games.
We're looking for a Lead Game Designer to own the design of Glow's systems, features, and live events, from meta progression and casual loop design to LiveOps events and competitive features. You'll set the design direction, shape how players experience the game every day, and lead a team of designers to execute that vision with precision and speed.
Glow is Crazy Labs' flagship fashion casual game, a mobile experience where millions of players style outfits, compete in PVP events, build social clubs, and climb progression ladders. The game blends fashion expression with deep casual LiveOps systems, and is actively growing with new features shipping every milestone. This is a high-visibility product with a passionate player base and a fast-moving, data-informed team behind it.
If you are:
An experienced Lead Game Designer
Ready to work on long-lasting casual and hybrid casual titles with millions of daily users and their own player communities
A strong believer in teamwork
Are not afraid of innovation and learning new tools on the go
Approaching your work with joy and genuine curiosity
Working within the European time-zone
Then you are on the right track to be a great match with CrazyLabs.
What you'll do
Own the design of Glow's systems, features, and live events; from concept through live
Lead and mentor a team of 2 - 4 game designers: set standards, review work, and grow the team's craft
Manage the level designer; oversee level design direction and quality as part of your remit
Drive design decisions with player data and KPIs; you form hypotheses, read results, and iterate fast
Design and balance LiveOps events; limited-time content, seasonal events, and re-engagement flows
Structure and contribute to the product roadmap; translate design priorities into a clear, sequenced plan
Collaborate with the art team to ensure visual execution aligns with design intent
Work closely with the economist on economy design and balancing; you don't need to be hands-on, but you need to understand the systems and drive decisions together
Write clear, precise GDDs and design specs that the whole team can execute against
Act as the design authority for Glow, that is, make the calls, own the outcomes, and flag risks early
Requirements
Lead Game Designer role requires:
5+ years of Mobile F2P game design experience, with 2+ years in a lead or management role. Management experience is a must
A portfolio of shipped mobile F2P games, experience on web or PC games does not substitute
Deep expertise in casual game design: progression systems, engagement loops, feature and economy design
LiveOps and events experience; designing, balancing, and shipping live events on a live game with a large active player base
Proven ability to lead and manage other designers; you've set direction, given feedback, and helped people grow
Strong analytical instincts, you are comfortable with dashboards, KPIs, retention and monetization data, and designing with metrics in mind
Experience in structuring and contributing to a product roadmap
Excellent written communication, your GDDs are clear, specific, and actionable
Working knowledge of AI tools in a game design workflow
Nice to have
Experience with fashion, social, or PVP features in mobile games
Familiarity with Unity, ability to navigate and work within the engine
CrazyLabs commitments
Employee benefits are part of our love language. Annual team trip, global holidays celebration and presents, birthday and job anniversary presents… And so so much more!
Remote but not alone. While you are enjoying flexibility with the remote position, we make sure you always feel as a part of our Crazy team. From the first day at CrazyLabs you will be supported by an experienced people’s team to ensure your integration and journey is on the highest level.
Our approach to AI. At CrazyLabs, AI isn’t scary and it isn’t a buzzword. We’ve assembled an AI Lead team dedicated to teaching, training and helping all Crazies to be ahead of the curve and use AI smartly. CrazyLabs is an AI slop-free zone.