CTERA provides a foundation for enterprise data. We erase the boundaries across edge and cloud environments and unify file and object storage, while powering human collaboration alongside AI-driven systems. The result is a unified, secure, intelligent data fabric that transforms fragmented data silos into information accessible everywhere, on any device.
Our software-defined intelligent data platform powers global file services for some of the world’s most demanding organizations — distributed enterprises, government agencies, healthcare systems, and media companies. With deep AI integrations and a growing presence across cloud hyperscalers and OEM partnerships, we’re shaping how the next generation of data infrastructure gets deployed and managed.
We’re a ~200-person company with the energy of a growth-stage business and the credibility of a proven platform.
CTERA is looking for a Senior Product Marketing Manager to lead GTM execution across a complex, multi-audience market. This is an IC role sitting at the intersection of product, sales, and programs/field marketing. You’ll drive messaging and positioning, support multi-channel GTM motions spanning the IT channel, OEM partners, and cloud marketplace programs, and produce the content and enablement that attracts buyers and moves deals.
This is a highly hands-on individual contributor role. Reports directly to the VP of Product Marketing and works alongside experienced PMM and content teammates. This is not a one-track launch role. We drive strategy for campaigns and messaging, produce content rapidly, launch products, engage with partners and customers, and support multiple GTM motions running in parallel.
What you'll do
Lead Product messaging for target buyer personas across IT infrastructure, data management, security, compliance, and AI use cases
Drive product marketing execution across IT channels, OEM partnerships, and cloud hyperscaler/marketplace programs. You may not have run GTM across all of these before, but you’ll own learning, gaining experience, and delivering across all of them
Produce high-quality marketing content at speed: solution briefs, battlecards, sales plays, web copy, videos, and launch materials — using AI tools to amplify your output
Build and maintain competitive intelligence: track the landscape, produce battlecards, brief sales on competitive positioning
Partner with product management to translate roadmap into compelling positioning, messaging, use cases, and coordinated launch plans that we’ll execute with our partner orgs.
Develop sales enablement tools that field teams and channel partners actually use
Coordinate with content and demand gen teammates to ensure messaging consistency across the funnel and across GTM motions
Requirements
6+ years of B2B product marketing experience, ideally in data management, storage, infrastructure, AI, or adjacent technology markets
Technically fluent: comfortable engaging with engineers, SEs, and technical buyers; able to translate complex capabilities into clear value propositions without needing a technical escort. We don’t expect you to know all of the above technologies or even a particular one in depth, but you must be comfortable diving in and learning fast
Proven ability to own GTM workstreams end-to-end — from initial positioning brief through to field-ready assets — independently
Strong writer who produces a compelling first draft across formats, from one-pagers to web copy to executive messaging
Hands-on with AI tools (e.g., Claude) and actively use them to work faster and better – AND you apply strong human judgement to improve AI outputs and truly own the deliverable.
Comfortable with ambiguity and context-switching across multiple concurrent workstreams and GTM motions
Experience marketing to IT infrastructure buyers: e.g., storage admins, IT ops, infrastructure architects, and/or enterprise decision-makers in data-adjacent teams (e.g., security)