Rakuten Viber is one of the most popular and downloaded apps in the world. Working with us provides a unique opportunity to influence hundreds of millions of our users and to be part of the journey that makes us a super-app. Our mission is to make people's lives easier by enabling meaningful connections, from precious moments with family and friends, through managing business relationships to pursuing their passions.
Hundreds of millions rely on Viber every day for messaging and calls. We're building the super-app layer on top of that foundation: Payments, eSIM, Viber Plus, and a growing SMB ecosystem.
As Senior Director of Product Marketing, you will own go-to-market of one or more of Viber's consumer offerings: core communication, monetization products (eSIM, Viber Plus), strategic commercial partnerships and more - defining how each is positioned, launched, and grown globally.
This is a builder role: set strategy, run the plays, deliver results - and grow the function as you go. The right candidate wins through precision and creativity, leveraging Viber’s massive audience and existing marketing channels, not by mass media spend.
What you'll do
Build a product marketing engine that serves both consumers and businesses
Drive measurable user growth through Viber's strategic product partnerships - building the go-to-market strategy from the ground up and delivering impact
Become the go-to strategic partner for internal teams when bringing new capabilities to market
Product Positioning & Messaging
Define product positioning, messaging frameworks and value propositions for each product and audience segment
Build narratives that resonate globally and adapt locally - ensuring Viber's product story lands across diverse markets and cultures
Define messaging strategies that meet users at the right moment - from first impression through activation, engagement, and monetization
Translate product roadmap milestones into compelling launch plans and audience-relevant narratives
Product Go-to-Market & Growth
Own marketing strategy for Viber's core communication experience - messaging and calls - ensuring it remains the daily habit for hundreds of millions of users
Lead go-to-market for strategic commercial partnerships that drive tangible user growth and expand Viber's super-app value proposition
Develop go-to-market plans for monetization products (i.e. eSIM, Viber Plus subscription) from positioning to conversion
Partner with Product and Business to identify and activate growth levers across the full consumer product funnel
Cross-functional Leadership
Own product marketing end-to-end - from strategy through execution - accountable for outcomes, not just plans
Build and drive go-to-market processes in close partnership with Product, R&D, Regional Marketing, CRM, and Creative
Provide strategic direction and hands-on support to regional marketing leads on product-specific initiatives
Requirements
6+ years of experience in product marketing
Proven track record in B2C consumer apps with a global footprint - this is a must
Deep understanding of what drives user acquisition, engagement, and retention in consumer products - without relying on mass brand spend or massive UA budgets
Data-driven - comfortable defining KPIs, reading funnel and retention metrics, and using data to inform positioning and launch decisions
Exceptional storytelling and positioning skills - you can make complex products feel clear and desirable
Strong execution instincts - strategy is the starting point, not the finish line
Experience working cross-functionally in global, matrixed organizations, with the ability to collaborate effectively across cultures