We use PostHog and Clarity to improve the site, and Meta Pixel to measure page views and ad effectiveness. Usage data may include page addresses and browser identifiers. You can opt out of collection at any time. Details in the Privacy Policy
Moon Active is one of the world's fastest-growing mobile game companies, providing entertainment to millions of players across the globe. Headquartered in Tel Aviv.
We’re looking for a hands-on CRM Lead to own retention strategy and campaign execution across our game portfolio. In this role, you’ll plan push and email journeys, partner with Social for true 360° campaigns and leverage AI tools to automate operations and drive continuous growth.
What you'll do
Own and continuously evolve the CRM strategy, ensuring every campaign directly drives player engagement, retention, and revenue.
Plan, execute, and optimize multi-channel push and email funnels across the entire player lifecycle.
Partner closely with Social, Monetization, and Product teams to drive 360° cross-channel campaigns, delivering an integrated player experience with clear performance lift.
Build dashboards and performance reports that transform raw campaign data into actionable strategic insights.