At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
As a Senior Associate, Digital Sports Partnerships, you'll help shape how DraftKings connects with sports fans through some of our most influential digital partnerships. You'll own the day-to-day management of a portfolio of high-profile sports media partners, creators, and emerging platforms, helping bring innovative marketing activations to life while driving measurable business results. Working across Marketing, Analytics, Legal, and Business Development, you'll play a key role in identifying new opportunities, strengthening strategic relationships, and evolving how we activate partnerships as our business continues to grow.
What you'll do
Own the day-to-day management of DraftKings' portfolio of sports-focused digital partnerships, serving as the primary relationship manager for existing and future strategic partners.
Execute partnership deliverables from planning through launch, ensuring contractual commitments are fulfilled compliantly, align with DraftKings creative standards, and maximize performance.
Build trusted relationships with external partners by leading ongoing communication, campaign planning, performance reviews, and issue resolution.
Collaborate with the Sports Integrated Marketing Team and cross-functional partners, including Social, Paid Media, Legal, Analytics, and Business Development, to deliver integrated partnership activations that support business priorities.
Identify opportunities to strengthen existing partnerships by developing innovative activations that authentically engage sports fans, unlock additional strategic value, and support business growth.
Manage partnership budgets through weekly spend tracking, forecasting, reconciliation, and monthly financial reporting.
Analyze partnership performance alongside the Analytics Team, using data and business insights to optimize campaigns and improve return on investment.
Leverage AI and emerging technologies to improve partnership workflows, measurement, reporting, and operational efficiency across the Digital Partnerships Team.
What you'll bring
A Bachelor's Degree in Marketing, Communications, Business, Sports Management, or a related field with at least 2 years of experience in partnership marketing, sports marketing, business development, media partnerships, talent partnerships, or a related field.
Experience managing external partnerships with sports media companies, publishers, creators, athletes, brands, or other high-profile organizations.
Proven ability to lead cross-functional initiatives while balancing multiple stakeholders, competing priorities, and evolving business needs.
Strong relationship management skills with the ability to build credibility and influence both internal teams and external partners.
Excellent project management and organizational skills with exceptional attention to detail.
Experience managing partnership budgets, forecasts, and financial reporting.
An analytical mindset with experience using performance data to evaluate campaigns and identify optimization opportunities.
Strong written and verbal communication skills, along with a passion for sports, digital media, creator marketing, and evolving fan engagement trends.
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Join Our Team
We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 70,400.00 USD - 88,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.