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Job description
About the role
Location
Our Data Platform Marketing Manager - SELECT by DoiT, will be an integral part of our global Marketing team. This role is based remotely on the East Coast of the US, in the Central US, or in Canada.
DoiT is a global technology company that works with cloud-driven organizations to leverage the cloud to drive business growth and innovation. We combine data, technology, and human expertise to ensure our customers operate in a well-architected and scalable state - from planning to production.
Delivering DoiT Cloud Intelligence, the only solution that integrates advanced technology with human intelligence, we help our customers solve complex multicloud problems and drive efficiency.
With decades of multicloud experience, we have specializations in Kubernetes, GenAI, CloudOps, and more. An award-winning strategic partner of AWS, Google Cloud, and Microsoft Azure, we work alongside more than 4,000 customers worldwide.
The Opportunity
The Data Platform Marketing Manager - SELECT by DoiT, reporting to VP, Global Marketing, is the strategic marketing leader responsible for driving growth, pipeline, and market positioning for DoiT’s data lake and Snowflake optimization business.
This role is not simply a coordinator of campaigns. It is the centralized marketing owner of the business unit’s go-to-market strategy.
You will partner directly with the Business Unit Head of Sales, Product leadership, and Marketing functional heads to define priorities, sharpen ICP focus, shape economic messaging, and orchestrate integrated programs that position SELECT and data workload optimization as mission-critical for modern cloud and data teams.
This role sits at the intersection of:
Snowflake & Databricks optimization
Data lake cost governance
Performance and cost efficiency for enterprise data workloads
You are accountable for turning strategy into measurable revenue impact.
Read more about SELECT.
Serve as the primary marketing lead for the SELECT / Data Platform business unit
Translate revenue targets and expansion goals into a unified quarterly marketing strategy
Define ICP segmentation across Snowflake customers, enterprise data teams, and cloud data platform operators
Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative
Ensure SELECT positioning is clearly differentiated in the data optimization market
You are responsible for ensuring the business unit has focus, clarity, and a defined market story.
2. Integrated Campaign Strategy & Execution
Lead and direct cross-functional execution across:
Growth and Digital
Paid search around Snowflake optimization
LinkedIn targeting for data engineering and FinOps leaders
Retargeting strategies tied to data workload interest
SDR campaign enablement and follow-up strategy
Content
Data platform optimization guides
Data lake cost efficiency playbooks
Case studies showing measurable cost reduction outcomes
Economic value narratives tied to cost savings
Creative
Campaign themes for data optimization
Visual positioning aligned to enterprise data workloads
Develop and manage strategic campaign briefs that align messaging, audience, and economic value.
3. Data Workload Demand Generation
Own the strategy and execution of programs that drive awareness and pipeline within the data ecosystem:
Data Platform digital campaigns
Data platform optimization webinars
Executive roundtables for data and FinOps leaders
Campaign landing pages tied to measurable cost outcomes
Content programs built around “data platform optimization”
Drive performance against:
Marketing sourced pipeline
Customer expansion
Cost per qualified meeting
Pipeline velocity
4. Webinar & Thought Leadership Strategy
Move beyond one-off webinars and build a repeatable data workload narrative:
Develop quarterly thought leadership themes around data efficiency
Position SELECT as the intelligent optimization layer for Snowflake and additional data platforms
Align with Product and BU Sales to highlight roadmap and innovation
Ensure conversion from registrant to opportunity is structured and measurable
5. Performance & Revenue Accountability
Partner with Content, Growth, Sales, and RevOps to create visibility into:
Cost per lead and cost per meeting
Conversion to opportunity
Pipeline contributionInfluenced revenue
Continuously refine programs based on performance data and economic outcomes.
This role thinks in revenue impact, not campaign volume.
What Success Looks Like
A clearly articulated quarterly GTM strategy for SELECT
Centralized prioritization of marketing initiatives aligned to revenue
Measurable growth in Snowflake-focused pipeline
Clear differentiation in the data optimization market
Strong alignment with BU Sales and Product leadership
Demonstrated contribution to expansion and net new pipeline
Requirements
3 to 5 years in B2B marketing, demand generation, or product marketing
Experience marketing to data engineering, data platform, or FinOps audiences
Familiarity with Snowflake, data lakes, or cloud data workloads
Strong strategic planning capability combined with hands-on execution
Demonstrated success driving pipeline growth in a technical B2B environment
Experience partnering closely with sales leadership
Ideal Profile
Thinks in terms of revenue, expansion, and economic value
Understands enterprise data teams and cloud cost pressures
Comfortable owning a business unit narrative
Can centralize and prioritize across competing marketing inputs
Moves fluidly between strategy and execution
Data-driven and outcome-oriented
Are you a Do’er?
Be your truest self. Work on your terms. Make a difference.
We are home to a global team of incredible talent who work remotely and have the flexibility to have a schedule that balances your work and home life. We embrace and support leveling up your skills professionally and personally.
What does being a Do’er mean? We’re all about being entrepreneurial, pursuing knowledge, and having fun! Click here to learn more about our core values.
Sounds too good to be true? Check out our Glassdoor Page.
We thought so too, but we’re here and happy we hit that ‘apply’ button.
Full-time employee benefits include:
Unlimited Vacation
Flexible Working Options
Health Insurance
Parental Leave
Employee Stock Option Plan
Home Office Allowance
Professional Development Stipend
Peer Recognition Program
Many Do’ers, One Team
DoiT unites as Many Do’ers, One Team, where diversity is more than a goal—it's our strength. We actively cultivate an inclusive, equitable workplace, recognizing that each unique perspective enhances our innovation. By celebrating differences, we create an environment where every individual feels valued, contributing to our collective success.