Xiaomi

Xiaomi was founded in 2010 by Lei Jun. The company is headquartered in Beijing, China, and has been listed on the Hong Kong Stock Exchange under the ticker 1810 since its IPO in 2018. Xiaomi operates across consumer hardware, IoT, and software, selling smartphones, smart home products, and consumer electronics globally.

Xiaomi's business rests on two pillars: smartphones and an IoT ecosystem of smart living products. The company sells devices under the Xiaomi, Redmi, and POCO brands, targeting both the mass market and the mid-range to premium segments. Its go-to-market model emphasizes direct-to-consumer online sales alongside physical retail stores and distribution partnerships. A defining competitive posture has been delivering strong hardware specifications at aggressive price points relative to rivals such as Apple and Samsung.

Smartphones are Xiaomi's largest product line, spanning the premium Xiaomi 14 and 15 series down to the mass-market Redmi Note family. In IoT, the company markets smart TVs, fitness bands (Mi Band), robotic vacuum cleaners, electric scooters, and a broad range of smart home devices, all managed through the Mi Home / Xiaomi Home platform. In 2024, Xiaomi launched the SU7 electric vehicle — a formal entry into the EV market that stands as one of the most significant strategic moves in the company's history.

Xiaomi competes with Samsung and Apple in global smartphone volumes and has consistently ranked among the top smartphone vendors by shipments. In the smart home IoT space, it overlaps with Huawei and Amazon Echo across various product categories. Xiaomi's pricing is positioned competitively rather than at the luxury end, though the Xiaomi 14 and 15 series represent a deliberate push toward the premium tier.