WSC Sports

WSC Sports is an Israeli company founded in 2012 that develops AI technology for automated, personalized sports video clip creation. The company is headquartered in Tel Aviv and remains privately held.

WSC Sports' platform analyzes live sports broadcasts and automatically generates short-form clips tailored for different distribution channels — mobile apps, social media, and digital broadcast interfaces — without manual editing. The platform uses computer vision and natural language processing models to identify highlight moments in real time and produce multiple content variants adapted to different formats and audiences.

Primary customers are sports leagues, broadcast networks, and rights holders. Publicly named customers have included the NBA, NFL, MLB, ESPN, and Turner Sports. The company sells through enterprise contracts.

WSC Sports operates out of Tel Aviv, where its core R&D team is based. The founders are Israeli. The company is recognized as one of the prominent AI-for-sports startups in the Israeli tech ecosystem.