Waze

The flagship product is the Waze navigation app, which operates on a crowdsourced data model distinguishing it from purely map-data-driven navigation apps. Waze Carpool (launched in 2016 as a pilot in Israel) is a separate app enabling drivers to offer rides to commuters traveling similar routes, with compensation capped near cost-of-fuel to avoid classification as a commercial transport service. The Waze for Cities (formerly Waze Connected Citizens Program) initiative provides municipalities and transportation authorities with anonymized traffic data in exchange for government road closure and hazard data feeds.

Waze competes directly with Google Maps and Apple Maps in turn-by-turn navigation. The crowdsourcing model — real-time, user-reported hazards and police locations — remains the product's most distinctive feature relative to competitors. Since the 2013 Google acquisition, Waze has operated as a standalone brand rather than being folded into Google Maps, though the two products share some underlying mapping data.

Waze maintains its R&D center and primary offices in Tel Aviv. The founding team and core engineering organization are Israeli, and the product was originally built in Israel. The Israel office houses the principal engineering, product, and data science functions. Waze is widely cited as one of the prominent examples of an Israeli consumer technology exit.