Walnut

Walnut is an Israeli SaaS company that builds interactive product demo software for B2B sales teams. The platform allows sales and presales teams to create personalized, no-code interactive demos of their software products without requiring a live environment or engineering involvement. The company was founded in Tel Aviv.

Walnut's primary product is a no-code demo creation platform that lets revenue teams record, customize, and share interactive product walkthroughs with prospects. The core problem it addresses is the difficulty of delivering consistent, personalized software demos at scale — particularly relevant for complex B2B SaaS products where live demo environments are fragile or require significant setup. The typical buyer is a VP of Sales, Head of Presales, or Sales Enablement leader at a B2B SaaS company. The product is sold through a sales-led motion targeting mid-market and enterprise accounts.

Walnut competes in the interactive demo software category alongside Reprise, Navattic, and Demostack. This category emerged and grew rapidly in the early 2020s as B2B software companies sought to shorten sales cycles and enable buyer self-service. Walnut was among the earlier entrants to establish this category alongside those named competitors.