Unit

Unit is a fintech company that provides embedded banking infrastructure to non-bank businesses. It enables software companies, vertical platforms, and fintechs to offer financial products — including bank accounts, debit and credit cards, and payments — under their own brand, without needing to obtain a banking license themselves.

Unit operates as a Banking-as-a-Service (BaaS) platform. Its customers are software companies and vertical platforms that want to embed financial services directly into their existing product. Unit partners with licensed banks that actually hold deposits and extend credit, while Unit supplies the API layer, the management dashboard, and the compliance tooling that allows its customers to launch financial products quickly. The platform is primarily focused on the US market.

Unit's core offering is an API through which customers can open business or consumer accounts, issue Visa cards, manage payments (ACH, wire transfers), and access built-in risk management and compliance tooling. The platform is designed to handle the regulated complexity of financial products so that non-bank companies can embed them without building the underlying infrastructure themselves.

Unit was founded by Israeli entrepreneurs and maintains a development center in Israel alongside its US-facing commercial operations. I do not have sufficient confidence in specific figures for Israeli headcount, valuation, or recent funding rounds to state them here.