Trax

Trax is a computer-vision and AI company focused on retail execution, founded in 2010 and headquartered in Singapore, with significant operations in Tel Aviv. The company's core technology uses image recognition to analyze physical store shelves — capturing what products are present, where they are placed, and whether they conform to planograms — and surfaces that data to consumer goods brands and retailers in near real time.

Trax's primary product line applies deep-learning-based image recognition to shelf images captured via smartphones, dedicated cameras, or autonomous in-store robots. The buyers are typically large consumer packaged goods (CPG) companies and retail chains that need to monitor on-shelf availability, share of shelf, and compliance with promotional displays at scale. The technology replaces or supplements manual store audits, which are expensive and infrequent. Trax sells through an enterprise sales model to named accounts in the CPG and grocery sectors.