Splitit

Splitit is a fintech company founded in 2012 that offers an installment payment solution built on customers' existing credit cards. The company is publicly listed on the Australian Securities Exchange (ASX) under the ticker SPT. Its global headquarters is in New York, with technology operations in Israel.

Splitit's core product allows consumers to split purchases into monthly installments using the existing credit line on their Visa or Mastercard — without applying for new credit, without interest charged to the shopper, and without relying on a separate BNPL lender. This differentiates Splitit from classic Buy Now Pay Later providers such as Affirm, Klarna, and Afterpay, because no new credit is issued; the product works on top of an existing card's available balance. The primary buyers of Splitit's platform are e-commerce merchants and retailers seeking to offer flexible payment options without taking on credit risk themselves.

Direct competitors include Affirm, Klarna, and Afterpay (part of Block/Square), though Splitit positions itself as distinct from traditional BNPL by not underwriting new credit. The broader global growth of installment and BNPL payments provides a market tailwind, while simultaneously intensifying competition from well-capitalized players.

Splitit operates technology and development functions in Israel. Detailed public information on Israel headcount, specific office locations, or the scope of Israeli operations is limited.