ServiceNow

ServiceNow was founded in 2004 by Fred Luddy. The company is headquartered in Santa Clara, California, and operates a research and development center in Petah Tikva, Israel. It has been publicly traded on the NYSE under the ticker NOW since its initial public offering in 2012. The company employs over 20,000 people globally, with an estimated 200 to 300 employees based in Israel. The core product is a cloud-based enterprise platform for digital workflow automation, initially focused on IT service management. Over the past 12 months, the company's major focus has been the integration of generative AI capabilities, branded as Now Assist, natively across its platform.

The primary product line is the Now Platform, which provides IT Service Management (ITSM) and IT Operations Management (ITOM). It solves the problem of fragmented enterprise operations by acting as a single system of record with a unified Configuration Management Database (CMDB). It is purchased primarily by enterprise IT departments, HR ops, and customer support teams, usually sold via direct enterprise contracts and a network of channel partners. The technical moat lies in its single data model architecture, which enables cross-departmental workflows without relying on complex, brittle point-to-point data integrations.