Second Nature

Second Nature is an Israeli EdTech company that has built an AI-powered sales training platform. The platform enables sales representatives to practice customer conversations with AI-driven virtual buyers, receiving automated, personalized feedback without requiring a human manager or coach to be present.

The primary product is an AI role-play platform in which a sales rep conducts a simulated conversation with a virtual "customer." The system analyzes the conversation, identifies knowledge gaps, and returns detailed feedback. The target buyer is the sales enablement function within B2B organizations, typically mid-market to enterprise. The core value proposition sits in the sales readiness category — reducing the time between onboarding and first effective customer interaction.

Second Nature's R&D is centered in Israel. Detailed public information on office locations, headcount, founders, and funding rounds is limited and is therefore omitted here.