Questrade Financial Group

Questrade Financial Group is a private Canadian fintech company offering online brokerage and investment management services. The company is headquartered in Toronto, Ontario, and was founded in 1999. It serves Canadian retail investors and operates entirely within Canada.

Questrade operates an online brokerage platform that allows retail investors to trade equities, ETFs, options, and foreign exchange. A notable feature of its pricing model is commission-free ETF purchases, which positions Questrade as a lower-cost alternative to the brokerage arms of Canada's major banks. The platform is self-serve and targets self-directed retail investors.

The company also operates Questwealth Portfolios, a robo-advisor service that offers diversified managed portfolios at comparatively low management fees.

Questrade competes in the Canadian retail brokerage market against Wealthsimple, TD Direct Investing, RBC Direct Investing, and CIBC Investor's Edge, among others. Its competitive positioning is as a low-cost broker relative to bank-owned brokerage platforms in Canada.