Plus500

Plus500 was founded in 2008 by a group of Israeli entrepreneurs, including Alon Gonen and Gal Haber. The company's global headquarters is located in Matam Park, Haifa. It is publicly traded on the London Stock Exchange (LSE) under the ticker PLUS since its 2013 IPO, and is a constituent of the FTSE 250 index. The company operates a global online trading platform. Plus500 employs roughly 600 people worldwide, maintaining a highly lean headcount relative to its revenue base.

The company's primary product is a proprietary trading platform available via web browsers and mobile apps. It allows retail and professional customers to trade Contracts for Difference (CFDs) across equities, indices, forex, commodities, options, and cryptocurrencies. Plus500 expanded into the US futures and options-on-futures market following its 2021 acquisitions of Cunningham Commodities and CTS. The business operates entirely on a direct-to-consumer, self-serve model, generating revenue primarily through bid-ask spreads rather than direct trading commissions.

Plus500 competes directly with UK-based CFD providers such as IG Group and CMC Markets, as well as the Israeli-founded trading platform eToro. The company drives user acquisition partly through major global sports sponsorships, maintaining partnerships with the Chicago Bulls and football clubs like Atalanta B.C. and Legia Warsaw. In the public markets, the company is known for regularly returning capital to shareholders through sustained share buyback programs and dividend distributions.

Haifa serves as the global headquarters and primary R&D center for Plus500. The local workforce is heavily concentrated in software engineering, product development, data analytics, and digital marketing. Within the Israeli tech sector, the company is recognized for its highly efficient operational model, generating significant profits with a relatively small employee base compared to other local fintech firms.