PayU

PayU is a fintech company specializing in digital payments, operating as the payments division of Prosus (formerly Naspers). The company is focused on emerging markets — primarily India, Central and Eastern Europe, Latin America, and Africa — and provides payment processing services to online merchants.

PayU's primary product is a payment gateway that enables merchants to accept digital payments. The company serves businesses across a wide scale — from e-commerce to local fintech — in markets where traditional financial services penetration is low. PayU also operates in the consumer credit space through investments in local lending companies.

PayU competes with global players such as Stripe and PayPal, but its stated positioning targets markets where Western payment giants have a smaller footprint. Its parent company, Prosus, is a Dutch-South African technology holding company listed on Euronext Amsterdam.