Nanit

Nanit is a New York-based consumer health and baby monitoring company. Its flagship product is a smart baby monitor — a ceiling-mounted HD camera paired with a mobile app — that tracks infant sleep patterns using computer vision and provides parents with nightly sleep reports, breathing motion monitoring (via a wearable band worn on the baby), and developmental milestone tracking. Nanit sells directly to consumers (D2C) through its website and major US retailers. Detailed public financial data, including funding totals and headcount, is not widely reported.

Nanit's primary product line combines a HD over-the-crib camera with a companion app that uses computer vision to analyze infant sleep — tracking metrics such as time to fall asleep, number of awakenings, and total sleep duration. The wearable Breathing Wear accessory adds breathing motion monitoring for additional parental peace of mind. The buyer is a parent or expectant parent (consumer), not an enterprise or clinical buyer, though the product markets itself on its health-monitoring credentials. Nanit sells on a hardware-plus-subscription model: the camera is purchased outright and optional premium app features require a paid subscription.