Namogoo

Namogoo is a SaaS company in the e-commerce space, co-founded by Chemi Katz and Ohad Greenshpan. The company focuses on detecting and eliminating unauthorized injections of third-party code into online shoppers' browsers — a practice where malicious extensions or adware redirect buyers away from a brand's website to competitor pages without the merchant's knowledge.

Namogoo's primary product is Customer Journey Hijacking Protection: a client-side detection layer that identifies unauthorized ad injections appearing inside a brand's own e-commerce storefront and removes them before they divert the shopper. The target buyers are enterprise-level e-commerce brands and digital retailers. The company has expanded into a Customer Promotions product, which allows brands to serve personalized offers to shoppers — complementing the hijacking protection offering with a revenue-generation angle.

Namogoo is headquartered in Herzliya. The founders are Israeli, and the company's core engineering and product development operate out of Israel.