Magic Software Enterprises

Magic Software Enterprises is a veteran Israeli software company listed on NASDAQ under the ticker MGIC. Headquartered in Israel, the company operates across international markets and specializes in enterprise application development platforms and system integration.

The company's primary offering is a low-code/no-code application development platform that allows organizations to build and deploy business applications without full custom coding. Magic Software also provides integration middleware connecting enterprise systems — ERP, CRM, and legacy infrastructure — as well as managed IT services. The primary customers are mid-size and large enterprises across a range of industries, sold through direct sales and channel partners.

The flagship product is the Magic xpa Application Platform, designed for building and managing business applications and automating business processes. The company also offers the Magic xpi Integration Platform for connecting enterprise systems. Beyond the software products, Magic Software delivers managed IT services primarily through its Israeli subsidiaries.

Magic Software operates in the low-code development and integration platform market, competing with companies such as OutSystems and Mendix (acquired by Siemens). The company positions itself as a stable, long-tenured choice for enterprises seeking combined application development and integration capabilities.

Magic Software Enterprises is a subsidiary of Formula Systems, the Israeli technology holding group listed on both NASDAQ and the Tel Aviv Stock Exchange. Formula Systems also controls several other Israeli software companies.

The company's headquarters and primary R&D operations are based in Israel. Its managed IT services activity in Israel is conducted primarily through subsidiaries.