Lusha

Lusha was founded in 2015 by Yoni Tserruya and Assaf Eisenstein. The company is headquartered in Tel Aviv with a secondary office in Boston. It is a private company that reached a $1.5 billion valuation following a $205 million Series B funding round in November 2021, led by PSG and ION Crossover Partners. The company employs roughly 300 people, with the majority of the workforce based in Israel. Lusha operates a B2B contact and company data platform designed for sales prospecting, marketing, and recruitment.

The company's primary offering is a B2B contact database that provides direct dial phone numbers and email addresses. It solves the problem of sourcing accurate contact information for outbound sales and recruiting. The primary users are Sales Development Representatives (SDRs), Account Executives (AEs), and recruiters. Lusha utilizes a Product-Led Growth (PLG) strategy, offering a freemium model where users can sign up for free and pay for subscription tiers based on monthly contact reveal credits. Larger contracts are handled through a dedicated enterprise sales team.

The flagship product is the Lusha Extension, a Chrome browser add-on that activates over LinkedIn profiles and company pages to reveal direct contact details for the viewed individual. The standalone Lusha Web Platform allows users to build lists by filtering through the proprietary database using criteria like industry, headcount, and location. Additionally, the Lusha API and native integrations connect directly with CRM systems like Salesforce and HubSpot to automatically enrich existing lead records. The company maintains active compliance frameworks for data privacy, including GDPR and CCPA.

Lusha competes directly in the B2B data space against ZoomInfo, Apollo.io, and Cognism. While ZoomInfo traditionally dominates the enterprise segment with complex, high-value contracts, Lusha positioned itself heavily in the mid-market and SMB segments through its self-serve, credit-based pricing model. Apollo.io is a major competitor in the PLG space, combining data with email sequencing tools, while Cognism competes strongly on European data accuracy and GDPR compliance.

Lusha's headquarters and main development center are located in Tel Aviv. The Tel Aviv office houses the core R&D, data engineering, product management, and local operational teams, while US-focused sales and customer success functions operate out of Boston. Both founders are Israeli. Typical local hiring focuses on backend engineering, data science, machine learning, and product design.