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Justt (originally founded as AcroCharge) was established in 2020 by Ofir Tahor and Roee Shtampfater. Headquartered in Tel Aviv, the company operates as a private fintech startup. In late 2021, the company rebranded to Justt and announced approximately $70M in funding through a Series B round, backed by investors including Oak HC/FT, Zeev Ventures, and F2 Venture Capital. The company develops a machine-learning platform that automates the chargeback dispute process for online merchants.

Justt's primary product targets "friendly fraud"—instances where consumers illegitimately dispute credit card charges. The platform integrates with a merchant's payment gateways and CRM systems to automatically gather relevant evidence, such as receipts, shipping trackers, and user session logs. It then formats and submits customized dispute documents to card issuers. Justt operates on a success-based pricing model, meaning the company only collects a fee when a merchant successfully wins a dispute and recovers the funds.

Justt is headquartered in Tel Aviv, which serves as the central hub for its operations. The majority of the company's research and development, machine learning, and executive leadership teams are based in Israel. Both founders are Israeli, and the company's local hiring typically focuses on software engineering, data science, and product management roles.

Justt

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