Frontegg

Frontegg was founded in 2019 by Sagi Rodin and Aviad Harell. The company operates from its headquarters in Tel Aviv as a privately held entity. In mid-2022, Frontegg raised a $40 million Series B funding round co-led by Stripes and Insight Partners, bringing its total raised capital to approximately $68 million. The core product is a user management and identity platform built specifically for B2B SaaS applications.

Frontegg provides developer tools and embeddable UI components for authentication and user management. The platform handles features like Single Sign-On (SSO), Role-Based Access Control (RBAC), multi-factor authentication (MFA), and audit logs. It targets product teams and developers at B2B software companies, allowing them to integrate these capabilities via APIs and SDKs rather than building them internally. The architectural focus is on multi-tenancy, enabling Frontegg's customers to offer self-service Admin Portals where end-users can manage their own team's access and security settings.

The company competes directly with developer-focused identity providers such as WorkOS, Clerk, and Stytch, as well as established platforms like Auth0 (acquired by Okta). Frontegg positions itself specifically for the B2B SaaS niche, emphasizing multi-tenant architecture and delegated administration over generic B2C consumer login flows.

The Tel Aviv office serves as the company's global headquarters and primary engineering center. Both founders are Israeli, and the majority of the research and development, product, and design functions are based locally. The company actively hires for backend, frontend, and security engineering roles in Israel.