Evinced

Evinced is a privately held B2B software company operating in the US and Israel, led by CEO Navin Thadani. The company focuses on digital accessibility automation, developing enterprise platforms that detect Web Content Accessibility Guidelines (WCAG) violations in web and mobile applications. Evinced is backed by venture capital, with investors including Insight Partners, M12 (Microsoft's venture fund), and Capital One Ventures.

The core product suite targets software development and quality assurance (QA) teams, enabling them to integrate accessibility testing directly into their CI/CD pipelines. Evinced's technical approach relies on computer vision and machine learning to analyze the visual rendering of web pages and mobile apps. This differs from traditional accessibility scanners that rely primarily on DOM (Document Object Model) inspection. By analyzing the visual layer, the software can identify elements that look like interactive components (such as buttons or dropdowns) but lack the proper accessibility tags for screen readers. The company provides specific tooling for various environments, including iOS and Android SDKs, desktop site scanners, and plugins for testing frameworks like Cypress and Selenium.

Evinced competes in the digital accessibility compliance market against established players like Deque Systems (creators of axe) and Level Access. The company positions its computer-vision approach as a method to automatically catch a higher percentage of accessibility bugs, reducing the dependency on manual QA audits. It primarily targets large enterprise clients across sectors such as banking, retail, and technology.

Evinced maintains a significant portion of its research and development operations in Israel. The Israeli team focuses on core engineering, cloud infrastructure, machine learning, and the computer vision capabilities that power the underlying accessibility engine.