DoubleVerify

DoubleVerify was founded in 2008 and is headquartered in New York City. The company is publicly traded on the New York Stock Exchange under the ticker DV, following its IPO in April 2021. DoubleVerify provides a software platform for digital media measurement and verification — specifically, it helps advertisers confirm that their digital ads were seen by real humans, in brand-safe environments, and in the contexts where they were intended to appear.

DoubleVerify's core product is a measurement and verification layer that sits between advertisers and digital publishers. It addresses three distinct problems in programmatic and direct digital advertising: ad fraud (invalid traffic from bots or non-human sources), brand safety (ensuring ads do not appear next to content that conflicts with advertiser guidelines), and viewability (confirming that an ad was actually visible on screen for a meaningful duration). Its customers are primarily large advertisers and their media agencies, as well as demand-side platforms and social media platforms that integrate DoubleVerify's measurement as a trusted third-party signal. The platform is sold via enterprise contracts, typically integrated directly into ad-buying workflows through APIs and partnerships with major DSPs and social platforms including Meta, YouTube, and TikTok.

DoubleVerify's flagship offering is its Authentic Ad measurement suite, which bundles viewability, fraud detection, and brand safety classification into a single verification tag. The company also offers Authentic Brand Suitability, which allows advertisers to configure granular content avoidance rules beyond standard brand safety tiers. In 2021 DoubleVerify acquired OpenSlate, a pre-bid channel and content-level measurement company focused on social and video inventory, expanding its coverage before the ad impression is even served. DoubleVerify also offers a performance measurement product line called Authentic Performance, aimed at connecting verification signals to business outcomes.

DoubleVerify competes most directly with Integral Ad Science (IAS), which is also publicly traded and offers a nearly identical suite of verification, viewability, and brand safety products. Moat is built primarily on the scale and recency of the classification data DoubleVerify processes across billions of daily ad impressions, which feeds its fraud and contextual models. Oracle Advertising (formerly MOAT) was a competitor in viewability measurement, though Oracle shut down that product line in 2023. The broader category benefits from continued regulatory and advertiser pressure for transparency in digital media spend, including the movement away from third-party cookies which has increased demand for verified, non-cookie-based signals.

DoubleVerify has an R&D center in Tel Aviv. Engineering and data science functions are among the roles staffed in Israel. The Israeli operation is a meaningful part of the company's technical development capacity, reflecting a common pattern for NYSE-listed ad-tech companies that have built or acquired engineering talent in Israel.