Clinch

Clinch is a private advertising technology company founded in 2013 by Oz Etzioni, Boaz Cohen, and Raz Peter. Headquartered in New York City with its primary R&D center in Tel Aviv, the company provides a SaaS platform called Flight Control, designed to automate and personalize omnichannel advertising campaigns.

Clinch focuses strictly on Dynamic Creative Optimization (DCO) and omnichannel campaign management. The primary product, Flight Control, enables advertising agencies and brands to serve and measure personalized ads across Connected TV (CTV), programmatic display, social media, and Digital Out-of-Home (DOOH). The platform utilizes machine learning to adapt specific creative elements—such as video segments, images, and text overlays—in real-time based on contextual triggers like viewer data, geolocation, and weather.

The company operates within the adtech sector, specifically in the DCO landscape. Direct competitors include established creative management and DCO platforms such as Celtra, Flashtalking, and Jivox.

Clinch maintains its engineering, product, and technical R&D teams in Tel Aviv. This site focuses on the core development of the Flight Control platform and the underlying machine learning infrastructure.