Apartment List

Apartment List is an internet-based rental apartment search platform operating in the U.S. market. It offers prospective renters a preference-driven matching tool to find rental units, and lists hundreds of thousands of units across the United States. Apartment List operates as a private company; detailed public information about its current leadership, headcount, or financial position is limited.

The primary product is a rental listing and search engine targeting U.S. renters, with an emphasis on personalizing results by unit size, price, and location. The business model has traditionally been based on a pay-per-lease structure — landlords and property managers pay a fee upon signing a lease originating from the platform — as opposed to a flat-fee listing advertisement model.

Known direct competitors include Zillow Rentals, Apartments.com (owned by CoStar Group), and Zumper. Apartment List has sought to differentiate through its pricing model and a matching-oriented user experience, in contrast to the conventional paid-listing advertising approach.