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Description
About Reeco
Hospitality runs on relationships.
The technology behind it doesn't.
Hotels still manage billions of dollars in spend through disconnected systems, supplier portals, spreadsheets, emails, and manual processes that haven't fundamentally changed in decades.
At Reeco, we're changing that.
We're building the first AI-native Procure-to-Pay platform for hospitality, helping hotel operators control what they spend, how they comply, and what it costs—from order to invoice to payment—in one platform.
Today, leading hospitality groups across Hilton, Marriott, Hyatt, and IHG properties use Reeco to gain visibility, automate manual work, and protect profitability before cost leakage reaches the P&L.
Most procurement tools report on waste.
Reeco stops it.
But what makes Reeco different isn't just the product.
We're an AI-native company.
We don't just build AI into our software. We run our business on it. From internal AI agents and automated workflows to real-time analytics and decision-making, we operate using the same principles we're bringing to hospitality.
Our vision is simple:
Reconnect the industry.
If you're excited about transforming one of the world's largest industries through technology, AI, and relationships, we'd love to meet you.
Why Reeco
Our values are HEARTT:
Humility. Excellence. Ambition. Respect. Transparency. Trust.
We move fast.
We challenge assumptions.
We care deeply about our customers.
And we believe the best people want ownership, impact, and the opportunity to build something meaningful.
This is not a company where you'll inherit a machine.
This is a company where you'll help build one.
About the Role
We're looking for an exceptional VP of Sales to lead the next chapter of Reeco's growth.
This is not a traditional software sales leadership role.
We're looking for a builder.
Someone who can develop deep relationships with hospitality leaders while building a modern, AI-driven revenue organization.
Someone who understands that the future of sales is not simply hiring more reps.
It's leveraging technology, automation, data, and AI to create a smarter way to sell.
You'll work directly with the founders and leadership team to define go-to-market strategy, scale revenue, develop talent, strengthen our brand in the hospitality industry, and establish Reeco as the category leader in AI-powered hospitality operations.
The ideal candidate combines hospitality expertise, commercial excellence, operational thinking, and a passion for technology.
What You'll Do
Drive Revenue Growth
Own and exceed company revenue targets
Develop and execute Reeco's sales strategy
Scale new customer acquisition across management companies, ownership groups, and hotel operators
Expand strategic enterprise accounts
Build a predictable and scalable revenue engine
Improve forecasting accuracy and pipeline management
Build and Lead a High-Performing Team
Recruit, develop, and inspire top sales talent
Establish a culture of accountability, excellence, and continuous improvement
Coach team members through complex sales cycles
Create repeatable sales processes and methodologies
Develop future sales leaders within the organization
Become a Trusted Advisor to the Industry
Build executive relationships across hospitality organizations
Engage directly with owners, operators, CFOs, procurement leaders, and executive teams
Represent Reeco at industry conferences, customer events, webinars, and strategic meetings
Help shape how the hospitality industry thinks about procurement, AP automation, inventory, and AI
Build an AI-Native Revenue Organization
Use AI to improve prospecting, account planning, forecasting, coaching, and productivity
Build dashboards, reporting, and workflows independently when needed
Leverage modern AI tools to move faster and make better decisions
Continuously identify opportunities to automate manual work
Help define what an AI-native sales organization should look like
Partner with Leadership
Work closely with the founders on company strategy
Provide market feedback to Product and Engineering
Influence pricing, packaging, positioning, and partnerships
Help shape the long-term vision of the company
Requirements
Who We're Looking For
Required Experience
10+ years of successful B2B SaaS sales experience
5+ years leading high-performing sales teams
Proven history of exceeding revenue targets
Experience managing complex enterprise sales cycles
Strong executive presence and communication skills
Exceptional relationship-building capabilities
Deep understanding of consultative and value-based selling
Strong analytical and strategic thinking skills
Experience operating in fast-growing startup environments
Strongly Preferred
Hospitality technology experience
Hotel operations experience
Hotel management company experience
Procurement, finance, AP automation, payments, ERP, or operational software experience
Existing relationships within the hospitality industry
Experience selling to multi-property organizations
AI-Native Mindset Required
We are not looking for a traditional sales executive.
We are looking for someone who uses AI the same way previous generations used Excel.
You should already be using tools like Claude, ChatGPT, Gemini, Cursor, Claude Code, or similar platforms to:
Analyze data
Build dashboards
Automate workflows
Research prospects
Prepare for meetings
Improve forecasting
Increase personal productivity
You don't need to be a software engineer.
But you should be highly curious, technically minded, and excited to use technology to move faster than everyone else.
The future of sales belongs to people who combine relationships with AI.
We're looking for someone who wants to lead that future.
Who You Are
Ambitious without ego
Competitive but collaborative
Curious about technology
Obsessed with customer outcomes
High ownership
Low politics
Relationship-first
Startup-minded
Comfortable with change
Energized by building
Naturally optimistic
You care more about creating impact than protecting a title.
You enjoy rolling up your sleeves.
You love building relationships.
You embrace technology.
And you're excited to help transform an industry that desperately deserves better software.
Why Join Now
Hospitality is entering a new era.
Margins are tighter.
Labor is harder to find.
Operators are expected to do more with less.
At the same time, AI is creating opportunities that didn't exist just a few years ago.
The companies that embrace this shift will define the next decade of hospitality.
Reeco is positioned at the center of that transformation.
You'll work directly with the founders, influence company strategy, shape the future of the sales organization, and help build one of the most important technology companies in hospitality.
If you want to help reconnect the industry and build the future of hospitality operations, we'd love to talk.
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