Senior Product Marketing Manager

Description About Atera Atera is leading the future of IT with the world’s first Autonomous IT platform, with built-in AI agents. At its core is IT Autopilot, functioning as a personal IT professional for every employee, and AI Copilot, an IT technician’s companion designed to boost productivity and efficiency. The full-stack platform unifies RMM, ticketing, help desk, patch management, and all essential IT operations into one secure, scalable solution. Trusted by 13,000+ customers in 120+ countries, Atera helps organizations scale, boost service quality, and turn IT into a driver of lasting business growth. About the Role Atera is redefining how IT gets done. Robin by Atera is an autonomous AI agent that detects employee issues, diagnoses root causes, executes fixes, and verifies resolution end-to-end, instantly, around the clock, without technician intervention. We’re looking for a Senior Product Marketing Manager to join our PMM team and bring Robin to Enterprise IT departments at scale. This is a strategic role spanning messaging, sales enablement, and market education. You’ll develop industry-specific narratives that land with IT leaders, arm sales with the tools to win complex deals, and run thought leadership programs including webinars, customer stories, and executive content that make Atera the defining voice in AI for IT. What You’ll Do Develop industry-specific messaging for enterprises that translate Robin’s value into the language of each vertical: the pain points, compliance pressures, and IT maturity levels that matter to each buyer. Train AE and SDR teams on vertical-based messaging and competitive positioning. Partner directly with Account Executives on active deals to craft collateral that moves specific conversations forward. Run win/loss analysis and feed insights back into messaging, enablement, and competitive positioning. Build and maintain a full sales enablement library: pitch decks, objection guides, talk tracks, Savings and value calculators, white papers, and one-pagers for different stages of the Enterprise sales cycle. Plan, produce, and host a recurring thought leadership webinar series for IT leaders and decision-makers, sourcing and managing external speakers from industry, academia, and the broader IT community. Lead the customer story program end to end: identify story candidates, develop angles, and manage production of case studies, video testimonials, and quote libraries, so every AE has the right story for every conversation. Build a bench of live customer references and speakers ready for webinars, events, and executive briefings. Define and own KPIs across all program areas: content utilization, webinar pipeline conversion, customer story coverage by vertical, and win rate lift tied to enablement. Requirements Requirements 5+ years of product marketing experience for B2B SaaS, with a focus on C-level/ VP buyers in Enterprise. Proven track record in building industry or vertical messaging for Enterprise technology products. Hands-on experience producing sales enablement assets, pitch decks, talk tracks, objection guides, and ROI tools. Experience producing and hosting thought leadership webinars, including external speaker management and recurring program ownership. Active, fluent use of AI tools — including Claude or equivalent LLMs — to produce marketing and sales assets at scale. This is a hard requirement, not a nice-to-have. Exceptional written communication. You write clean, punchy, executive-ready copy without heavy editing. Native English proficiency, written and spoken, must! Strong Advantage Experience marketing AI or AI agent products to Enterprise buyers. Background in ITSM, cybersecurity, or adjacent Enterprise IT software. Experience building vertical go-to-market strategies across multiple industries. Track record supporting Enterprise sales teams in complex, multi-stakeholder deal cycles.