Senior Marketing Operations Manager

At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online. Our unique data and solutions empower thousands of customers globally, including industry giants like Google, eBay, and Adidas, to make game-changing decisions that drive their digital strategies. In 2021, we went public on the New York Stock Exchange, and we continue to reach new heights! Come work alongside Similarwebbers across the globe who are bright, curious, practical, and good people. About the Role We’re looking for a Senior Marketing Operations Manager to take ownership of our marketing infrastructure, automation, technology stack, processes, and data strategy. At Similarweb, Marketing Operations plays a critical role in connecting data, systems, and teams to drive scalable growth across both Sales-Led (SLG) and Product-Led (PLG) motions. This role sits at a key intersection within our Marketing organization, enabling alignment across teams, technologies, and processes. You will be both a hands-on builder and a strategic partner, working closely with Lifecycle Growth, Product Marketing, Demand Generation, BI, MIS and GTM teams to design and scale high-impact marketing workflows. You’ll play a central role in transforming how we operate, bringing a modern, AI-first approach to marketing operations, simplifying complex legacy processes, and driving measurable business impact. Key Responsibilities Own and optimize marketing automation platforms, building scalable multi-channel campaigns, lifecycle journeys, and nurture programs Lead advanced audience segmentation and ensure seamless lead flow across SLG and PLG funnels Design and implement scalable marketing processes, including campaign execution, lead management, and data governance Set up and maintain lead capture integrations while operating data enrichment strategies using internal and external sources, ensuring accurate data flow and improving segmentation, targeting, and personalization Own data governance across marketing systems and CRM, ensuring high standards of accuracy, consistency, and scalable data structures across multiple objects Collaborate cross-functionally to translate business needs into operational solutions and drive alignment on GTM and KPIs Analyze campaign and funnel performance, delivering actionable insights and defining measurement frameworks with BI and Analytics teams Drive AI innovation, including redesigning workflows and implementing AI-driven solutions What We’re Looking For Experience & Background 3–5+ years of experience in Marketing Operations, Lifecycle, or Growth Operations within B2B SaaS Hands-on experience with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., Marketing Cloud, HubSpot), including managing large-scale datasets Strong expertise in lifecycle marketing, segmentation, and building end-to-end marketing processes with an omnichannel approach Experience implementing and maintaining marketing models (e.g., SQL, Intent, MQL scoring) Proven experience leveraging AI in marketing or operations, including building and implementing AI-driven solutions Ability to operate both strategically and hands-on in a fast-paced environment Experience streamlining large-scale data flows across marketing systems and CRM Strong project management and communication skills, with the ability to manage multiple stakeholders and priorities Experience leading marketing platform implementations and managing them at an admin level, including overseeing martech stacks, budgets, and vendors Why you’ll love being a Similarwebber: You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world. You’ll find a home for your big ideas: We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization. We offer competitive perks & benefits: We take your well-being seriously, and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours. You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here. Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity, and experience. Our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day. We will handle your application and information related to your application in accordance with the Applicant Privacy Policy available here.