Director of Product Marketing & Brand

Description This is a senior marketing leadership role with real breadth. You'll own SysAid's market narrative, brand identity, and the full content engine behind it, leading a team of seven across product marketing, content, creative, design, communications, partner marketing, and field marketing. The right person has lived at the intersection of PMM and brand long enough to have opinions about how they should work together. They lead by creating clarity. They think in systems. And they're genuinely curious about what AI means for how a marketing team operates, not as a trend to follow, but as infrastructure to build on purpose. About the role You'll own how SysAid shows up in the market. That means the messaging that lands in a sales conversation, the brand identity on a campaign, the content that earns category authority over time, and the story that reaches analysts, press, and partners. All of it runs through you. Your team covers a lot of ground: product marketing, content, creative, design, communications, partner marketing, and field marketing. That's a diverse set of disciplines, each with its own cadence and craft. The leadership challenge here isn't managing up; it's creating the conditions for seven specialists to pull in the same direction, at the same pace, without losing coherence. You'll report to the CMO and sit at the table with Growth, Sales, and Product. You're expected to show up with a point of view on the message, on the market, on what we should be saying, and what we should stop saying. The person we're looking for has probably led a repositioning. Has built a messaging framework that held up under pressure from Sales and Product. Has grown people who went on to lead their own functions. And is already thinking about how AI changes what a content team can produce, and what it takes to make that output trustworthy. One thing worth knowing: this team owns the content infrastructure that feeds SysAid's AI-powered marketing engine. In a world where AI generates content at scale, the quality of the inputs determines the quality of everything downstream. That's not a technical problem; it's a leadership and editorial one. And it sits with you. What you'll do Own SysAid's messaging framework, which is the single source of truth for how the company talks about what it does and why it matters. Build and maintain persona-level, product-level, and industry-level positioning that holds up in the field, including in a sales conversation, an analyst briefing, a paid campaign, or a press interview. Translate product releases, market shifts, and competitive moves into messaging updates that reach every function fast. Own SysAid's brand identity: visual standards, tone of voice, brand book, asset templates, and 10x our creative output. Own the communications and PR strategy, specifically how SysAid shows up in press, analyst relations, and industry conversations. Activate these narratives across every channel, in collaboration with Growth, to drive pipeline and brand awareness. Grow and nurture your team, empowering them to achieve their targets and career goals. Operationalize AI across every key content, creative, and GTM process. Requirements 10+ years in B2B SaaS marketing, with direct ownership of both product marketing and brand. Exposure to both is not the same thing. Proven track record building messaging from scratch — frameworks that held up when they hit Sales, Product, and the market simultaneously. Experience leading and growing diverse marketing teams. Your reports develop under you. That's a pattern, not a coincidence. A track record in cross-functional GTM: launches, repositioning exercises, or category-defining moments you can walk through in detail. AI-native mindset. Not someone who has just tried the tools, but someone who has thought through what AI means for how a content team should be structured, what the inputs need to look like, and how to keep quality high at volume. Comfortable at the strategic layer when the picture is still forming. Precise and execution-focused when it's time to ship. Empathic by default, but not soft. You lead by creating clarity — for your team, for your peers, for the exec team. A robust sense of humor:) Why SysAid SysAid sits at the intersection of two things the market hasn't figured out how to combine yet: enterprise-grade ITSM with agentic AI that actually does the work. Most IT platforms added a chatbot and called it AI. SysAid's AI resolves incidents, fulfills requests, triggers workflows, and deploys automations on its own: no code, no developer, no black box. Every action is logged, traceable, and tied to rules the IT team sets. That's not a product feature. That's a different category. And the market is still catching up to what that means. The company is at an inflection point. The product is winning. The pipeline is growing. And the marketing team is mid-way through building the operating system to match, which is a structured execution model where AI handles content production at scale, and humans own direction, quality, and judgment. It's in motion, not finished. The person stepping into this role will shape how it comes together. That's the opportunity. A market position that's genuinely differentiated. A product that does what it says. An infrastructure that's being built with intention. And a team of seven waiting for a leader who can raise the standard across all of it. If you want to own the narrative for a company at this moment, not after the story is written, but while it's being written, this is it.