Marketing Automation Specialist

Description eToro is the trading and investing platform that empowers users to invest, share, and learn. We were founded in 2007 with the vision of a world where everyone can trade and invest simply and transparently. We have created an investment platform that is built around collaboration and investor education. On our platform, users can view other investors’ portfolios and statistics, and interact with them to exchange ideas, discuss strategies, and benefit from shared knowledge. We have 40 million registered users from 75 countries, and our platform is available in 20 languages. eToro is an innovative, fast-growing business and is listed on Nasdaq in May 2025. We have over 1,400 employees across more than 10 offices around the globe, strategically positioned to serve the needs of users. You can find out more about eToro here. Role Summary Welcome to the team that keeps our global trading & investing community engaged! We are the engine behind keeping our customers active, informed, and excited. At a time of massive innovation, we are actively transitioning our marketing operations by building cutting-edge, in-house AI tools to automate campaign creation from concept to code. As a Marketing Automation Specialist, you’ll be responsible for the full campaign process - from concept and setup to QA, localization, delivery, performance analysis, optimization, and reporting. Whilst working closely with stakeholders across the organization to support both marketing and operational campaigns, while ensuring accuracy, quality, and consistency across channels and languages. If you are a fast learner, love technology, and want to be at the absolute forefront of how AI is transforming marketing automation, this is the place for you. What will you be doing? Create, manage, and optimize multi-channel marketing and operational campaigns. Own the end-to-end campaign process, including content, design coordination, segmentation logic, development, localization, QA, delivery, analysis, reporting and troubleshooting. Build, test, and deploy email and notification campaigns using Salesforce Marketing Cloud (SFMC) and basic HTML. Work directly with our beta in-house AI tools (utilizing Codex and advanced AI integrations) to generate campaign concepts, strategies, target audiences, and code. Collaborate daily with internal stakeholders, including marketing, product, data, design, and regional teams. Manage multilingual campaigns and ensure accurate localization and delivery. Monitor campaign performance, identify trends, and provide actionable recommendations. Stay agile! While you will have routine duties, you must be ready to pivot quickly to launch high-priority, real-time marketing campaigns based on market events or product launches. Actively look at our processes and tools, flag issues, suggest new features, and help us optimize how we run campaigns. Requirements Experience: Around 1+ years of experience in marketing automation, digital marketing operations, or a highly technical/analytical environment. (Prior exposure to Salesforce Marketing Cloud is a major plus, but we will train you if you have the right aptitude!). The "Fast Learner" Mindset: You excel at picking up new software, learning on the fly, and creating your own step-by-step guides to master unfamiliar systems. Tech & AI Savvy: You have basic comfort with HTML /CSS for emails and a strong interest in using AI tools (Claude, ChatGPT, n8n) to optimize your daily workflows. Even a personal interest and affinity for experimenting with AI tools for coding & prompting. Strong Communication: Excellent verbal and written English. You are comfortable presenting your ideas, explaining your thought process, and collaborating across global teams. Adaptability: You thrive in dynamic, fast-paced environments where priorities can change quickly, and you know how to manage your time effectively under pressure. Advantageous if you have: Experience building internal AI tools, automations, agents, GPTs, or AI-assisted workflows. Experience in basic programming. Education in Computer Science or a related technical field. Financial markets or fintech related experience.