edy Apps is a mobile app company operating a portfolio of 80+ Android utility apps on Google Play, reaching ~1.5M daily active users. We run performance marketing at scale, backed by robust data infrastructure (Firebase/GA4, RevenueCat, Singular) and AI-driven automation tools.
About the Role We're looking for a data-driven, highly analytical User Acquisition Manager to own and grow our Google Ads activity (primarily Google App Campaigns), with a clear path to expanding into non-social channels.
This is not a maintain-the-dashboards role. We want someone who treats UA as a science and acts as their own Data Analyst—comfortable diving deep into raw data without relying on a dedicated data science team, working with LTV modeling, predictive bidding, and managing complex account structures with high budgets
עיקרי התפקיד
Own and scale Google Ads performance across dozens of app campaigns, managing large-scale budgets ($1M+ monthly) and complex account structures.
Build and optimize bidding strategies based on predicted Lifetime Value (LTV) rather than simple targets.
Conduct hands-on data analysis using GA4, Singular, and RevenueCat to uncover deep insights and optimize campaign performance based on payback and cohort dat
Leverage AI tools to automate reporting, detect anomalies, and streamline repetitive tasks.
Demonstrate an ownership mindset by driving initiatives proactively and taking responsibility for the growth roadmap.
דרישות
3+ years of hands-on experience managing Google Ads accounts
1+ year specifically with Google App Campaigns (UAC)