Notch empowers brands to grow their business through next-gen autonomous customer experience. We’re looking for an ABM Lead to set the vision, strategy, and execution for our marketing efforts, focusing on demand-gen, sales enablement, and ABM marketing.
We’re looking for a Demand Generation & ABM Lead to own our B2B marketing funnel from awareness to pipeline. You’ll be responsible for designing and executing account-based marketing programs, inbound content strategies, and multi-channel campaigns that drive high-quality leads and revenue growth. This role is perfect for a hands-on, data-driven marketer who loves experimenting across channels, aligning with sales, and turning creative ideas into measurable results.
As the Demand Generation & ABM Lead, you will build and scale our demand generation function from the ground up. You'll own the strategy and execution of demand generation and account-based marketing (ABM) programs to attract, engage, and convert high-value accounts, specifically targeting VP level and executive leadership of mid-market and enterprise opportunities across multiple industries.
Reporting to the CPO & Co-Founder, you'll build the demand generation team, effectively orchestrating a mix of ICs and specialized agencies. You will collaborate closely with sales, product, Ops, and leadership to drive qualified pipeline creation and revenue growth. This is a high-visibility role where you'll combine strategic thinking with hands-on execution, making your mark on how Notch scales.
What will you do:
Build a Scalable B2B Growth Engine
Develop and execute a full-funnel demand generation strategy for mid-market and enterprise accounts.
Design and manage ABM campaigns targeting key accounts in strategic verticals.
Partner with sales to define ideal customer profiles (ICPs), account lists, and personalized plays.
Implement lead scoring, segmentation, and nurturing to move prospects efficiently down the funnel.
Drive Inbound Marketing and Content
Build and own a content strategy focused on thought leadership, use cases, and customer success.
Launch webinars, virtual events, and campaigns that educate and convert.
Optimize the Notch website for SEO and conversion, constantly testing messaging and CTAs.
Collaborate with product and customer success to surface insights and stories that resonate with target audiences.
Manage Paid and Organic Channels
Run LinkedIn Ads, Google Ads, and retargeting campaigns to generate pipeline.
Test and scale performance marketing programs across channels.
Build email and nurture campaigns to engage leads and re-activate cold opportunities.
Analyze channel performance, experiment with new tactics, and optimize for ROI.
Align with Sales and Analytics
Partner closely with the sales and SDR teams to ensure seamless lead follow-up and attribution.
Own HubSpot or similar CRM setup, reporting, and data hygiene.
Build and maintain marketing dashboards to track pipeline impact and campaign effectiveness.