We are looking for a hands-on, performance-oriented, and strategic Head of Marketing to lead all marketing activities within the Yad2 Secondary Real Estate vertical. In this role, you will design and execute our marketing strategy, manage large-scale budgets, and establish structured working methodologies. This is a role for a high-energy "doer" who thinks outside the box, thrives on business goals, and knows how to push projects forward to get results.
What you will be doing?
- Own and develop the end-to-end marketing strategy across B2C, B2B, and C2C channels, aligning all activities with business growth and KPIs
- Manage, optimize, and allocate large-scale marketing budgets effectively across different channels to maximize ROI
- Ensure full synchronization with marketing Shared Services teams to create a unified and effective marketing language
- Collaborate closely with the Sales teams to build high-quality lead funnels and support revenue growth
- Deep dive into user funnels to analyze behavior, identify bottlenecks, and continuously improve conversion rates at every stage
- Partner with Product, R&D and Data teams to turn marketing ideas into live products and features
- Use data and analytics tools to monitor performance, optimize campaigns, and uncover new user acquisition opportunities
דרישות
5+ years of experience in senior marketing roles within fast-paced environments
At least 2 years of proven experience managing a team or leading marketers directly
Proven experience in B2B marketing with a strong track record of generating high-quality business leads
A performance-driven mindset with a deep understanding of user funnels, acquisition metrics, and growth strategies
High energy and a "hands-on" approach- you are someone who makes things happen and drives execution
Strong ability to work with data to drive decisions, including experience working with CRM systems (e.g., Salesforce) to optimize marketing and sales processes
Proven experience working across multiple interfaces: Sales, Data, Product, and various Marketing teams