Lightricks is an AI-first company creating next-generation content creation technology for businesses, enterprises, and studios with a mission to bridge the gap between imagination and creation. At our core is LTX-2, an open-source generative video model, built to deliver expressive, high-fidelity video at unmatched speed. It powers both our own products and a growing ecosystem of partners.
The company is also known globally for pioneering consumer creativity through products like Facetune, one of the world's most recognized creative brands, which helped introduce AI-powered visual expression to hundreds of millions of users worldwide. We combine deep research, user-first design, and end-to-end execution from concept to final render, to bring the future of expression to all.
We are looking for a creative and data-driven Product Marketing Manager - B2C to own the go-to-market strategy and growth lifecycle for Facetune, our cutting-edge AI-powered creative app. In this role, you will act as the voice of our users—from casual selfie-editors to professional content creators. You will sit at the intersection of Product, Growth, and Brand to turn advanced AI photo/video editing features into engaging, viral, and high-converting user experiences.
What you will be doing
Consumer Insights & Trends: Conduct customer, market, and competitive research across mobile apps, web products, and emerging AI experiences to identify user needs, market opportunities, and strategic product insights.
Product Strategy: Identify gaps in the market, emerging customer needs, and competitive opportunities to influence feature prioritization and product direction.
Feature Go-To-Market (GTM): Develop and execute end-to-end launch strategies for new features, including positioning, messaging, launch planning, stakeholder alignment, and marketing coordination.
Positioning & Messaging: Develop compelling positioning, messaging frameworks, value propositions, and customer-facing copy that communicate product value in a fun, engaging, and relatable way.
Marketing Strategy & Briefs: Create strategic PMM briefs outlining target audiences, messaging, launch strategy, creative direction, and business objectives to guide cross-functional execution.
Cross-functional Collaboration: Work closely with Product, Design, Research, Analytics, and Marketing teams throughout the product lifecycle to align on product strategy, launches, and customer communication.
Your skills and experience
Experience: 2+ years of Product Marketing experience, specifically managing B2C mobile apps with subscription-based business models, and 4–6 years of overall experience in Product, Marketing, or related roles.
Analytical Mindset: Leverage product analytics, customer insights, experimentation results to evaluate opportunities, measure impact, and inform strategic decisions.
Agility: Thrives in a fast-paced environment where you can test an idea, look at data, and pivot within days.