Keshet is looking for a General Manager to build, manage, and operate a new international B2B Marketplace platform.
This is a strategic build-from-scratch role, with end-to-end responsibility for shaping the platform from its earliest stages, defining user needs and business requirements, building core workflows, managing marketplace operations, and driving growth across international markets.
The role is designed for an experienced Product professional with deep expertise in B2B marketplaces, digital platforms, multi-sided products, and scaling platform-based businesses.
Sitting at the intersection of Product, Operations, Data, Business, and Go-to-Market, this role requires the ability to build a new activity from the ground up, translate business needs into a working digital product, and lead an international platform through launch, operation, and growth.
עיקרי התפקיד
Lead the buildout of an international B2B Marketplace platform, from initial product definition through launch and ongoing operation
Define the product vision, platform structure, user journeys, onboarding flows, and core marketplace workflows
Map the needs of the different marketplace participants and translate them into product, operational, and business requirements
Build and manage the Product Roadmap, prioritizing developments, adaptations, and improvements based on business value, user experience, and platform goals
Evaluate, select, and implement the right technological infrastructure to support the platform
Manage the ongoing platform activity, including workflows, data, measurement, performance improvement, user experience, service, and operations
Define KPIs, dashboards, and success metrics for the marketplace activity
Work closely with business, technology, legal, finance, and operations stakeholders, both within and outside the organization
Lead continuous improvement processes based on data, user feedback, business needs, and market evolution
Build the operational infrastructure required to support growth, expansion into additional markets, and increased platform activity over time
דרישות
What We’re Looking For
Significant experience in product management, building, or leading B2B Marketplace platforms — a must
Deep understanding of multi-sided products, including connecting different user groups, creating value for each side, managing supply and demand, matching processes, conversion, and retention
Experience leading a Product Roadmap, defining user journeys, prioritizing features, and working closely with development, design, data, and operations teams
Ability to translate business needs into a clear, measurable, and executable digital product
Experience building workflows for digital platforms, including onboarding, user management, reporting, search, matching, or similar processes
Experience working with data, product metrics, analytics, and dashboards to support decision-making and continuous improvement
Strong operational orientation and the ability to build work infrastructure, processes, and management routines from scratch
Solid business understanding and the ability to work closely with commercial stakeholders
Excellent English — a must
Independence, strong ownership, leadership ability, entrepreneurial mindset, and the ability to operate in an unstructured environment
יתרון
Experience building a product, activity, or digital platform from scratch — a significant
Experience working in an international environment or building a global activity — a significant