Field Marketing Manager We are looking for an experienced Field Marketing Manager to lead the strategy, planning, and execution of events globally. This role owns the regional events program end-to-end, driving impact through strategic planning, operational excellence, and strong cross-functional collaboration.Event Strategy & PlanningOwn the regional events strategy, aligning with marketing, sales, and GTM priorities Conduct ongoing research to identify and evaluate events based on audience quality, ICP fit, and pipeline potential Build and manage the annual events plan, including trade shows, hosted events, executive engagements, and reseller activities Define clear selection criteria and recommend where to invest (and not invest), acting as a strategic advisor to the region, not just a delivery function Set KPIs and success metrics to measure impact and ROI Identify new opportunities to expand reach, engagement, and business outcomesEvent Execution & PerformanceLead end-to-end execution of all regional events, ensuring consistent, high-quality deliveryPartner with the events logistics team to manage vendors, agencies, and internal stakeholdersProvide on-site/virtual leadership to ensure strong brand presence and experienceOwn post-event analysis, including leads, MQLs, and pipeline contributionUse data and insights to continuously optimize event effectiveness and future planningProcess Optimization & OperationsDrive improvements in event processes, workflows, and tools to increase efficiency and scalabilityImplement best practices across planning, vendor management, and executionEnsure consistent use of systems (e.g., Monday.com, SFDC, HubSpot) for tracking and reportingBudget ManagementOwn events budget planning, allocation, and trackingEnsure efficient spend aligned with business priorities and ROI goalsLead vendor negotiations to maximize valueOversee invoice processing and budget reconciliationStakeholder Leadership & CommunicationServe as the primary point of contact for regional sales leadership and field stakeholdersEnsure alignment between event strategy, execution and regional prioritiesDeliver clear recommendations, regular performance updates and actionable insightsCollaborate cross-functionally with marketing, sales, and partnersKey Qualifications5+ years of experience in event marketing or field marketing, preferably in B2B or techProven experience owning regional event strategy and execution Strong project management and organizational skillsExperience managing budgets and external vendors/agenciesExcellent communication and stakeholder management skillsMother tongue EnglishKey CompetenciesStrategic thinking and business alignment with high level of executionOwnership and accountabilityOperational excellence and process optimizationStrong leadership and stakeholder influenceResults-driven and performance-focused