User Acquisition Specialist

Description About Us Hello, we’re Flare! We are reimagining how attorneys and clients work together. We are obsessed with building solutions that empower attorneys and consumers through the legal journey. Funded by leading VC firms, we are an industry leader in legal technology. Our platform simplifies the delivery of complex legal services while providing ease and clarity to clients and attorneys throughout the process. With a global team that brings a fresh perspective, Flare is revolutionizing the way legal services are delivered. We’re a team of creative problem-solvers who want to make the world a better place. Join us. Check out helloflare.com for more! Overview We are looking for a highly driven Marketing growth specialist to join our growth team. In this role, you'll own and scale user acquisition across various paid channels, from campaign strategy and creative development to hands-on optimization and performance analysis. If you're a creative thinker, data-driven decision-maker, and thrive in a fast-paced startup environment, this role is for you. What you will do Manage large-scale paid campaigns across platforms like Meta, TikTok, affiliate, and others. Conduct industry and competitive research to identify growth opportunities. Develop, test, and optimize ad creatives, messaging, and landing pages. Maintain a detail-oriented mindset with the ability to identify new growth opportunities within existing activities, as well as build and establish new acquisition channels—even in less familiar or undefined areas. Set up new initiatives from the ground up, adjust strategies along the way, and explore new marketing channels through ongoing experimentation and research. Create and manage testing plans, including A/B tests for copy, bidding strategies, and funnels. Optimize campaigns to meet key company KPIs, including CAC, ROAS, and lead volume. Collaborate with design, product, and analytics teams to align marketing efforts. Deliver clear, actionable reports and insights on campaign performance. Bridge campaign performance with overall business outcomes, identifying how marketing impacts revenue, growth, and strategic goals. Work closely with internal stakeholders to address business challenges, propose solutions, and drive measurable impact across teams. Requirements 3+ years of experience managing Google and Social (Meta, TikTok, etc.) campaigns at scale. Proven experience with D2C/B2C user acquisition and performance marketing. Strong analytical skills with proficiency in Excel. Self-starter mindset with the ability to manage multiple projects simultaneously. Excellent interpersonal and communication skills. Ability to translate complex technical concepts into engaging visual content. Ability to thrive in ambiguity and problem-solve creatively. Flare provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.