Morning is looking for a data-driven, analytical, and strategic Head of Revenue Growth & Marketing to lead our growth engine and turn marketing into a powerful driver of revenue.
In this role, you’ll own the full marketing-to-revenue funnel- from user acquisition and trial performance through activation, conversion, and ultimately ARR growth.
This is fundamentally a revenue-generating marketing leadership role. It's about selling through marketing, not building or managing a traditional outbound sales organization.
You won't need to rebuild the wheel - you will inherit an exceptionally capable execution team.
You must deeply understand brand dynamics and how PLG and brand performance/positioning work together to drive sustainable growth. Your mission is to provide the strategic vision, positioning excellence, performance rigor, and PLG funnel mastery needed to scale top-of-funnel reach, drive ARR growth, and optimize conversion rates from free trial to paid account.
What You’ll Own
1. Strategic Leadership & Growth Vision
Define and execute the overarching GTM (Go-To-Market) strategy for user acquisition, freemium-to-paid conversion, and customer expansion.
Own key performance indicators (KPIs) across CAC, LTV, Payback Period, Trial-to-Paid Conversion%, Activation Rate, and Net Revenue Retention (NRR).
Audience & Market Research: Conduct deep-dive benchmarking, competitor analysis, and audience research (SMBs, freelancers, accountants) to identify untapped growth channels and positioning gaps.
GTM & Product Alignment: Partner with Product, Studio and Analytics teams to align initiatives with key feature launches and ensure frictionless user onboarding and trial journeys.
Brand Awareness & Budgeting: Partner with the Brand Manager to define the overarching brand awareness strategy. Provide strategic guidance on the allocation of awareness budgets, ensuring spend is optimized for long-term brand power and aligns with broader business growth objectives.
Media & Channel Strategy: Partner with the Brand Manager to architect an integrated media distribution mix across OOH, digital, TV/CTV, podcasts, and sponsorships, strategically directing budget allocation to maximize market penetration, brand consideration, and acquisition momentum.
2. Performance Marketing & Acquisition Oversight
Direct and refine our performance marketing initiatives across paid search, social, organic/SEO, GEO, referral, and strategic partnership channels.
Allocate marketing budgets with extreme data discipline, prioritizing high-intent SMB/solopreneur channels with optimal CAC:LTV efficiency.
Experiment with new growth channels (affiliate networks, platform integrations, financial ecosystem partners).
3. Funnel Optimization & Trial Conversion (PLG)
Oversee the end-to-end user trial experience, optimizing conversion rates at every stage of the funnel.
Work to refine in-app triggers, automated email/SMS lifecycles, and push notifications that drive product adoption.
Implement automated, marketing-led conversion strategies and product-led growth motions for high-intent SMB leads entering via free trials.
4. Team Enablement & Mentorship
Lead, mentor, and empower a high-performing team of performance marketers, and acquisition specialists.
Foster a fast-paced, hypothesis-driven testing culture built on continuous experimentation and data transparency.
Remove blockers, streamline workflows, and ensure alignment between GTM execution and broader company goals.