Manage and optimize the product catalog: titles, descriptions, images, pricing, and categorization
Define and execute product placement and sorting strategies to maximize visibility and sales
Improve site navigation and category structure based on data and merchandising best practices
Analyze on-site user behavior (funnel analysis, product performance, search data) to identify opportunities
Monitor key merchandising KPIs (CVR, AOV, sell-through rate, click-through rate) and report on performance
Collaborate with the buying and marketing teams to plan and execute promotional campaigns on-site
Analyze competitor sites and market trends to identify gaps and growth opportunities
Coordinate new product launches - ensuring accurate and optimized product pages are live on time