Comms & Social Manager

Description SysAid has a product that delivers, a demand gen engine that converts, customers who stay and advocate, and a market starting to pay attention. The foundation is strong. What hasn't kept pace is brand awareness, the kind that makes SysAid the name IT leaders already know before the sales conversation even begins. That's the gap this role closes. The Comms & Social Manager owns the brand awareness function entirely: the strategy, the KPIs, and the execution. They set the direction, manage the relationships, and ship the work. One person, full ownership, direct access to leadership. The right candidate reads a competitor's press release and immediately has three ideas. They're as comfortable with a spreadsheet as they are with a blank page. And they're ready to own a function, not just contribute to one. About the role SysAid's brand is underrecognized relative to the strength of the product and the clarity of the category we're defining. Closing that gap is the core mandate of this role. You'll own all earned media activities: PR, social media, industry awards, and review site programs. You're building the function in your own image. That means setting the strategy from scratch, identifying the right bets, and running them with full autonomy and clear accountability. You'll report to the Director of Product Marketing and Brand and work closely with the CMO and CEO. You'll pitch journalists, manage agencies, run social channels, own the awards calendar, and drive review site programs like G2 and Gartner Peer Insights. And you'll use data to know whether it's working, and change direction when it isn't. SysAid's brand narrative is clear and differentiated. Your job is to make sure the market actually hears it. What you'll do PR and media relations Own SysAid's media relations strategy: which stories we tell, to which journalists, in which outlets, and when. Pitch and place coverage across trade, tech, and business media in key markets. Build and maintain relationships with journalists and editors relevant to the ITSM, AI, and enterprise tech space. Manage PR agencies where relevant, keeping output sharp and on-strategy. Social media Own SysAid's social media presence across LinkedIn and other relevant channels. Develop and execute a content calendar that builds brand presence, earns engagement, and reflects the company's voice and point of view. Stay ahead of what's working on social: emerging formats, real-time marketing moments, and platform trends. Bring the best of what's happening in the feed into SysAid's content strategy before it becomes obvious. Operationalize AI to accelerate content production without losing the craft and specificity that makes social work. Track performance, draw conclusions, and use them to improve. Awards and review sites Own SysAid's awards program: identifying the right opportunities, managing submissions, and maximizing the visibility that comes from winning. Drive review site programs on G2, Gartner Peer Insights, and equivalent platforms. Build the approach, run the campaigns, and move the scores. Measurement and strategy Define the KPIs that track brand awareness progress and report on them with honesty. Use data to inform creative direction, channel prioritization, and campaign decisions. Bring strategic recommendations to leadership with the "why" clearly articulated. Requirements 5 to 10 years in communications and social media, with a track record in B2B tech or SaaS. Genuine earned media expertise: PR, media relations, awards, review sites. You've owned these, not just contributed to them. At least one story of building brand visibility from near-zero. You know what it takes to move the needle when the brand is not yet known. Strong storytelling instincts. You can take a complex product story and translate it into something the market actually feels. A genuine pulse on social: you follow what formats are winning, know when a real-time moment is worth jumping on, and bring those instincts into the role without being asked. Data literacy. You measure what matters and use it to make decisions, not just to report results. AI fluency as a daily practice. Not someone who has tried the tools occasionally, someone who has changed how they work because of them. Comfortable operating as a team of one. You build trust with leadership by being direct, proactive, and grounded in the "why." Proven ability to manage agencies and external partners without losing creative and strategic control. A robust sense of humor :) Why SysAid SysAid sits at the intersection of two things the market hasn't figured out how to combine yet: enterprise-grade ITSM with agentic AI that actually does the work. Most IT platforms added a chatbot and called it AI. SysAid's AI resolves incidents, fulfills requests, triggers workflows, and deploys automations on its own, no code, no developer, no black box. That's a different category. And the market is still catching up to what that means. The brand story is there. The product backs it up. What's missing is the presence in the market that a story this strong deserves. The person stepping into this role gets to build that presence. With a clear narrative to work from, a leadership team that values the function, and a market moment that rewards bold, specific storytelling over generic AI noise. If you've been waiting for a role where you own the outcome, not just the output, this is it.