Job description

Description We are seeking a head of marketing to take full ownership of our marketing motion. Ownership in this context means proactive execution, anticipating work before it is explicitly defined, and surfacing gaps, risks, and opportunities that have not yet been identified by the broader team. This role is accountable for building momentum, not waiting for direction. Scope of Responsibility The Marketing Lead owns the end-to-end marketing motion across the following areas: Demand Generation Lead Targeting: Creation and refinement of target account lists and personas through research and lead-acquisition tools. Inbound Motion: Design and ownership of inbound mechanics, including lead capture, tooling, routing, sequences, narratives, and performance analytics. Outbound Campaigns: Email sequences, coordinated multi-touch campaigns, and sales outreach support. Paid Media: LinkedIn ads, Google/Bing, retargeting, and budget optimization across paid channels. SEO & Organic: Keyword strategy, technical SEO, and content optimization for search visibility. ABM Programs: Tiered account targeting and personalized plays for high-value accounts. Content & Creative Content Creation: Blog posts, whitepapers, videos, and thought leadership assets. Website: Build, maintain, optimize, and test for conversion. Collateral Production: Decks, one-pagers, datasheets, ROI calculators. Branding: Working with branding agencies to refine and enhance our brand. Messaging & Social Presence: Development and amplification of clear, differentiated narratives across relevant channels. Events & Community Events: Planning and execution of targeted online and field events that support pipeline creation and market presence. Community Building: Cultivating user groups, forums, and champions programs. Ecosystem Engagement: Active presence in Trailblazer community, AppExchange positioning, and Salesforce ecosystem channels. Product Marketing is currently owned by the Founders; this role partners closely with them to operationalize and validate positioning in-market. Requirements Ideal Profile The ideal candidate has at least 7 years of experience in B2B marketing for SaaS companies, brings relevant early-stage or growth experience and remains a hands-on executor. They have not spent recent years dependent on large teams for execution and are comfortable operating with limited resources. They are highly resourceful and capable of identifying, recruiting, and managing external talent (contracted or hired) as needed to achieve objectives with speed and quality. Expected Outcomes Establish a credible, repeatable top-of-funnel motion that consistently generates qualified conversations with Salesforce-centric enterprise personas and materially supports sales-led discovery. Define, track, and act on the few signals that matter at this stage (e.g., discovery quality, persona resonance, inbound-to-meeting conversion), prioritizing learning velocity over volume. Drive both demand creation and demand capture, ensuring market education and pipeline generation progress in parallel. Develop and deploy marketing narratives characterized by: A sharp, opinionated point of view Provocative, insight-led framing Credible, enterprise-grade storytelling aligned with real buyer concerns