Data Analyst Lead - Outplayed

Description We’re on the hunt for a sharp, data-driven trailblazer to lead analytics for Outplayed – Overwolf’s flagship platform for capturing, editing, and sharing unforgettable gaming moments used by millions of players worldwide. As our Insights Maestro, you’ll turn billions of gameplay events into clear, impactful insights that shape Outplayed’s direction. You’ll work closely with Product, Engineering, Marketing, and Leadership – serving as the General Manager’s main data partner and the primary link to Overwolf’s central Data team, aligning data needs, pipelines, and insights across the stack. So if you see patterns where others see noise, love diving into complex behavior data, and want your insights to directly influence what we build next – this quest is yours. Responsibilities In this role, you will: Transform raw gameplay and product data into clear insights that drive strategic and day-to-day decisions. Build scalable and robust data solutions and reports to monitor product performance, key business metrics, and user experience. Champion data accuracy, quality, and validity across the Outplayed business unit. Develop reliable, entity-centered data models and scalable data marts. Act as the primary liaison between Outplayed and the central Data team, coordinating data needs, pipelines, and insight flows. Define, design, and analyze A/B tests that shape features, user behavior, and long-term product direction. Empower a data-driven culture by enabling exploration and self-service analytics across teams. Create slick, intuitive dashboards in Tableau and Redash for stakeholders across the company. Deliver meaningful, actionable insights that influence Outplayed’s roadmap, unit economics, and growth strategy. Requirements BSc/BA in a highly quantitative field such as Industrial Engineering, Economics, Statistics, or equivalent. 5+ years of hands-on experience as a data analyst, ideally as a lead analyst within a business unit or a team lead who still loves being hands-on. Proven experience working with cloud-based data warehouses, preferably Snowflake, with strong SQL skills. 2+ years of experience in data modeling, specifically star-schema methodologies (dimensions, facts, profiles, etc.). 2+ years of experience using Tableau. Excellent verbal and written communication skills in English. Bonus Points Experience as a BI Developer. Familiarity with predictive analytics methodologies. Hands-on experience with Redash. Passion for gaming and understanding of player behavior. Background in B2C, consumer, or gaming products. Experience working with Airflow.