Job description
Description
Own end-to-end monetization across supply (publishers/inventory) and demand (SSPs, DSPs, direct deals). Responsible for maximizing revenue, maintaining operational integrity, and ensuring full transparency across the ad stack.
Key Responsibilities
Supply Management (Publishers & Inventory)
Onboard and manage web, mobile app, and CTV inventory
Implement and optimize Prebid, SDKs, and ad server setups (e.g., Google Ad Manager)
Maintain ads.txt / sellers.json / schain compliance
Monitor fill rate, latency, and overall inventory health
Demand Management (SSPs, DSPs, Direct Deals)
Integrate and manage SSPs and DSPs (e.g., Magnite, PubMatic, OpenX, Adx, Amazon)
Set up and optimize PMP and direct/Curation deals
Manage bidder performance, QPS, and auction dynamics
Ensure correct prioritization of direct vs programmatic demand
Revenue Optimization
Continuously optimize floor prices, bid density, and match rates
Analyze discrepancies and resolve revenue gaps
Run A/B tests across demand sources, formats, and placements
Reporting & Transparency
Maintain real-time dashboards and reporting (revenue, fill, CPMs)
Reconcile SSP, DSP, and ad server data
Provide actionable insights and performance recommendations
Technical Operations
Troubleshoot delivery issues, tag errors, and discrepancies
Work with product/dev teams on integrations (VAST, Prebid, SDKs)
Ensure tracking accuracy and event integrity across the stack
Key KPIs
Revenue growth (net & gross)
eCPM uplift and fill rate
Demand partner performance (win rate, bid rate)
Latency and technical stability
Discrepancy rate across platforms
Requirements
2+ years in programmatic / ad ops ( Inapp & CTV - must have)
Deep hands-on with ad servers and header bidding
Strong understanding of RTB, PMP, and auction mechanics
Analytical mindset with strong Excel/BI skills
High ownership, detail-oriented, and execution-driven