Growth Marketing Lead- Germany

Description At Mindspace, work doesn’t feel like work. Since 2014, we’ve been creating flexible, design-led workspaces across Europe, Israel, and the US where people - startups, enterprises, entrepreneurs, and digital nomads - can thrive. With over 15,000 members in 45 locations, we blend hospitality, style, and innovation so every space feels alive. Why you’ll love it here Because at Mindspace, marketing is deeply connected to growth, experience, and community. You won’t just execute campaigns - you’ll shape how the brand shows up across an entire market, influence business performance directly, and help bring our spaces to life locally. You’ll work in a fast-moving environment where ideas turn into action quickly, collaboration is constant, and there’s real room to take ownership and make an impact. Who is the ideal Mindspacer? You’re hands-on, commercially minded, and know how to balance strategy with execution. You enjoy building things, solving problems, and turning ideas into measurable results. You thrive in dynamic environments where priorities evolve quickly, and you’re comfortable making decisions, testing new approaches, and adapting as you go. You combine creativity with analytical thinking, communicate confidently across teams and stakeholders, and naturally bring energy and momentum to the people around you. Most importantly, you take ownership and genuinely care about building experiences and campaigns that resonate with people. About the position We’re looking for a hands-on Marketing Lead to own Mindspace’s marketing strategy and execution across all German locations (Berlin, Hamburg, Munich, Frankfurt, and Düsseldorf). You’ll lead a marketing team, build a 360° plan, run it end-to-end, monitor results, and continually optimize to hit company KPIs. What you’ll do Own growth across Germany: Build, execute, measure, and continuously optimize a performance-driven marketing strategy across digital and offline channels Drive acquisition & pipeline: Generate qualified demand across locations, products, and services; own funnel performance and partner closely with Sales on targets and conversion Run campaigns hands-on: Directly manage and optimize key channels (paid, lifecycle/CRM, partnerships, activations), with a strong focus on CAC, conversion, and ROI Lead go-to-market for new sites: Market analysis, positioning, launch planning, and execution with clear growth targets Experiment & optimize: Continuously test new channels, messaging, and tactics to unlock scalable growth opportunities Manage vendors & partners: Brief and oversee agencies and freelancers where needed, while staying close to execution Activate the ecosystem: Drive high-impact events, partnerships, and local activations that feed into the growth funnel Create high-performing assets: Support sales and campaigns with localized, conversion-driven collateral Collaborate cross-functionally: Work closely with Germany leadership and HQ to align on goals, messaging, and performance tracking Requirements Experience & minimum qualifications 7+ years in marketing roles - must (experience with luxury brands or startups is a plus). Proven experience in people management - must. Strong German and English (written & spoken) - must. Experience in online advertising and lead generation campaign management -must. Bachelor’s degree - must. Willingness to travel between Mindspace locations in Germany. Familiarity with CRM/marketing tools (e.g., Salesforce, HubSpot) - plus What we offer Generous annual leave allowance, including birthdays off Meal benefits via a lunch card Gift vouchers for birthdays and Christmas Subsidized public transport subscriptions Flexible office swap opportunities Moving office support fund AI-powered language learning access Engaging team events and year-end celebrations If you enjoy building brands, driving growth, and turning ideas into meaningful impact in a fast-moving environment - Mindspace is your kind of place. Please submit your application in English.