Director of Digital Marketing & Performance (Israel & Global)

Description Director of Global Digital Marketing About Caesarstone For over 3 decades, the Caesarstone brand has been a global leader in premium surfaces. Caesarstone's global headquarters is located in Sdot Yam, and the company operates in over 50 countries worldwide. We are hiring a talented professional to join our Global Marketing Department in a leading and influential role as: Director of Global Digital Marketing Position Purpose Caesarstone is seeking an experienced digital marketing leader to drive its global digital strategy, strengthen market capabilities, and support the transition toward a more centralized and scalable marketing model. The role combines strategic leadership, digital innovation, content and social media governance, and market enablement, with a strong focus on business impact and performance. Reports to: Global CMO Key Responsibilities 1. Global Digital Strategy & Growth Enablement Define and lead Caesarstone's global digital marketing strategy Develop global frameworks, methodologies and operating models that support business objectives Identify growth opportunities across markets and translate them into scalable programs Introduce innovative technologies, AI solutions and new engagement models that increase productivity and marketing effectiveness 2. Content, Social Media & Audience Engagement Define and lead Caesarstone's global digital content strategy across channels and audiences Own the global social media strategy and governance model Lead the development of LinkedIn as a strategic brand and influence platform Evaluate and develop emerging channels and engagement opportunities · Identify opportunities to amplify Caesarstone's reach and influence through business partners, professional communities and strategic collaborations. 3. Digital Effectiveness & Performance Management Establish global digital KPIs and measurement frameworks Drive best practices in media investment, agency management and resource allocation Monitor adoption, effectiveness and business contribution of digital initiatives Requirements 10+ years of experience in digital marketing, content strategy and audience engagement Proven experience leading global or multi-market digital programs - significant advantage Strong expertise in content marketing, social media and digital strategy Strong analytical and business-oriented mindset Experience influencing stakeholders across matrix organizations Familiarity with AI tools, digital innovation and emerging technologies Fluent professional English – mandatory