Brand designer

Description On-site | Tel Aviv, Israel Applift is looking for an experienced Brand and Marketing Designer to join a multidisciplinary team of designers, product managers, product analysts, content managers, and developers. The team operates on a squad-based methodology: every six months, each squad is assigned a clear goal, a specific metric with a target value, that they're expected to achieve. The squad collectively brainstorms and builds the roadmap they believe will get them there on time, with every member bringing their own ideas, expertise, and experience to the process. From there, the squad owns their time and progress, supported by senior managers who are always available to guide and advise. At Applift, we believe there's no point in hiring smart, talented people and telling them what to do - we hire smart, talented people so they can tell us what to do. We invest heavily in every employee's personal and professional growth, because we know that when people become the best version of themselves, we all win. Applift is a fast-growing tech company helping thousands of mobile applications manage and improve their marketing performance every day. Through a unique combination of proprietary cutting-edge technology and organic marketing methods, Applift has become the world's most advanced app marketing solution, delivering extraordinary results across app installs, in-app purchases, retention rates, and LTV. Working in Applift you can expect:  A real voice in company-level decisions - from branding direction and design system standards to brand language and the projects you actually work on. A genuinely open-minded team that wants to hear your ideas and insights - a real opportunity to make a measurable impact and shape the way the company works. Full creative freedom - we encourage out-of-the-box thinking, and no idea is off the table. Fast, impactful work - watch your designs make a real difference, every day. A strong collaborative culture built by experienced, friendly teams who actually enjoy working together. Your Day-to-Day Role:  Partner with our marketing and content managers to ensure the company always looks its best - sharp, professional, and visually compelling, for both potential and existing clients. Make complex technology accessible - translate intricate systems and processes into clean, aesthetically considered visuals. Define and evolve the brand's style guide - establish the standards that keep everything consistent and polished, from presentations and documents to company events, and branded merchandise (we sure love our swag). Set the creative direction for marketing posts and ads, then oversee our external ad design team to ensure their work aligns with your vision and quality bar. Iterate on designs based on feedback from the marketing and sales teams, using data-driven insights to continuously improve results. Who we would’ve liked you to be A creative, out-of-the-box thinker who doesn't settle for the obvious solution. Highly organized, with a structured and thoughtful approach to documentation and planning. Fully invested in the company's success - you treat it like your own. Sharp attention to detail and strong problem-solving instincts. Clear, confident communicator in English - both written and verbal. A natural collaborator who works well across teams and disciplines. Self-driven and self-taught - you don't wait for someone to hand you the answer. Highly motivated, reliable, and accountable. A visual storyteller - someone who can take even the most abstract concept and turn it into a clear, compelling image. Technical Requirements  2+ years of experience creating visuals, icons, digital art, composites, and marketing and product imagery. Demonstrated experience building cohesive icon sets and visual systems. Proficiency in Figma, Adobe Photoshop, and Adobe Illustrator. A portfolio showcasing branding work, concept visualization, iconography, and at least one composited hero or feature visual. Nice to Have  Motion and video experience: Adobe After Effects, Adobe Premiere. Proficiency in 3D tools: Blender, Cinema 4D, ZBrush, or Maya. Familiarity with AI generative tools: Midjourney, ChatGPT, Gemini, Runway ML, Hailuo, DALL-E, or Seedreams. Experience with designer-focused web development tools: Framer or Webflow. Background in product management or experience working alongside product managers and developers. Experience with project management tools: Jira, Monday.com, Asana, or equivalent. Experience conducting user interviews. Copywriting skills in English. Background in digital or performance marketing. Frontend development skills: HTML, CSS, or JavaScript.