Triple Whale

Triple Whale is a SaaS company founded in 2021 that focuses on analytics and attribution for e-commerce stores, primarily those running on Shopify. The platform provides a centralized dashboard that consolidates sales, marketing, and profitability data from multiple sources.

The product is built for Shopify store owners and DTC (Direct-to-Consumer) brand marketing teams. The core problem it addresses is the breakdown of accurate sales attribution caused by Apple's iOS 14 privacy changes, which disrupted the measurement models of ad platforms such as Facebook and Google. The platform integrates with Shopify, Meta Ads, Google Ads, TikTok Ads, and other channels to deliver a unified profitability view.

The flagship product is the Triple Whale Dashboard, which displays CAC, ROAS, COGS, and net profitability metrics in real time. The company also launched Moby, an AI assistant that allows store owners to query their business data using natural language. Pixel is a first-party tracking component designed as a replacement for the Facebook Pixel following Apple's privacy changes.

Direct competitors include Northbeam and Rockerbox, both of which are attribution platforms targeting DTC brands, as well as Elevar. Triple Whale has built a strong presence within the Shopify founder community, relying heavily on community-driven marketing and word-of-mouth channels.

Detailed public information about Triple Whale's presence in Israel — including office locations, headcount, or local roles — is not available to me with sufficient confidence to report.